Jamie Francis Morais: Strategic Automotive Leader and Transformation Specialist
Jamie Francis Morais is a leading figure in the automotive industry, renowned for his strategic vision and transformative leadership. With over two decades of global experience, Jamie has successfully driven substantial business growth, strategic change management, and innovative practices across Asia and Europe.
Jamie is recognized for his 20+ years of extensive automotive expertise, having held significant leadership roles in globally renowned brands such as Toyota, Nissan/Infiniti, BMW, Proton, and Stellantis. His proven track record in spearheading digital transformation, electrification readiness, and customer-focused aftersales strategies underscores his unique ability to drive organizational success and sustainable profitability.
Professional Credentials:
– Double Master’s Degrees: Engineering (University of Manchester) and MBA (University of East London), both with Distinction.
– Bachelor’s Degree (1st Class Honours), Electrical & Electronics Engineering, University of Lincolnshire, UK
– Extensive training in Quality Management (ISO 9001, TS16949), Dealer Operations, Financial Modeling, and Cross-Cultural Management
Areas of Expertise
Jamie has demonstrated unparalleled skill in leading complex operations, successfully managing multiple portfolios and large teams (up to 100 staff). His most recent tenure as Managing Director at Stellantis Malaysia resulted in significant market growth, dealer network expansion, and successful introduction of new automotive brands into the market.
Recognized globally as an EV readiness expert, Jamie spearheaded the digital transformation at Nissan, setting global benchmarks with innovative Digital-CX strategies, and most recently initiated AI implementation in CX. He has been instrumental in preparing markets for EV and AI adoption, significantly enhancing organizational agility and customer engagement.
Jamie possesses deep expertise in aftersales strategy formulation and execution, significantly improving customer retention and brand loyalty. Notably, he led Nissan Vietnam and Nissan Thailand to secure the top positions in JD Power CSI and SSI, demonstrating his impactful leadership in customer satisfaction and sales & service quality.
Jamie’s strategic acumen was critical in leading Proton’s successful market penetration into China. His strength in financial modeling, market penetration strategies, and cross-functional team leadership consistently delivers robust, sustainable business outcomes.
A proven mentor, Jamie actively conducts advanced training in selling skills, customer management, dealer compliance, and strategic business development. His cross-cultural experience enables him to nurture high-performing teams, driving organizational excellence and personal growth.
Expanded Stellantis Malaysia’s dealer network by 70% within nine months. – Successfully managed regional aftersales operations across ASEAN with P&L accountability. – Drove Nissan Thailand to No.1 in JD Power Customer Satisfaction Index (CSI). – Pioneered the first fully computerized logistics hub for Proton in ASEAN, achieving significant cost and quality improvements. – Pioneered AI adoption across Customer touchpoints in sales and aftersales.
Co-founder & President of Corporate Networking Malaysia (CNM) – Frequent contributor and speaker on automotive digital transformation and electrification readiness.
Jamie Morais’s extensive global & regional experience, strategic insight, and innovative leadership continue to position him as a distinguished and transformative force within the automotive industry.